The Lecha Eli collection is inspired by Ishay Ribo’s moving song Lecha Eli from Elul 5779 (אלול תשע״ט). The song is a heartfelt cry of longing—“To You, Hashem, my heart, my soul, my strength.” Each piece in this collection reflects that devotion, carrying the essence of turning fully toward Hashem. Curated under Ishay’s influence, the designs blend depth of meaning with clean everyday fashion, allowing fans to wear this powerful expression wherever they go.